Their mission statement includes"The concept – give college students a medium through which they can experience the latest college trends and where their cunning eye for fashion, photography, and self-expression can be showcased." This is something they hold true because the whole site is blogs from college students for college students.
According to the site, they have a theme for each day:
- Monday is STYLE ADVICE OF THE WEEK where readers learn a new tip to incorporate into their wardrobe to start off the week with style.
- Tuesday is STYLE GURU STYLE which focuses on our fashionable Style Gurus and how they translate the latest runway shows into their personal style.
- Wednesday is AROUND TOWN, an interview with an up-and-coming fashion designers, local boutique, photographer, artist or all around trendsetter on campus.
- Thursday is WHAT TO WEAR, where key college activities provide inspiration on what to wear to these events.
- Friday is ALL IN THE DETAILS, highlighting the must-have accessories, beauty trends, patterns or color for any Fashionista/o.
- Friday also features FASHION FROM ABROAD which showcases the fashion adventures of students studying abroad.
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